Spread the love by pledging to go Fur-Free at the Montreal SPCA

fur_IMG_0134Montreal, February 10, 2015 – February 13th 2015, is the Canadian Fur Free Friday, a National day dedicated to encourage consumers to go fur-free and to remind the public of the inherent cruelty associated with wearing or buying fur. In honor of this day, and with Valentine’s Day just around the corner, the Montreal SPCA is holding an event to encourage people to go fur-free and to promote our Make Fur History campaign.

This Friday and Saturday, we are inviting the public to join us again at the Montreal SPCA to learn about our efforts to protect fur-bearing animals, receive free informational material to spread the word about our #makefurhistory campaign and take the pledge to go fur-free. By taking the #makefurhistory fur-free pledge at the Montreal SPCA, you will be eligible to win one of 15 luxurious LUSH Cosmetics gift baskets filled with vegan cruelty-free products. The draw will take place at the Montreal SPCA on Saturday February 14th at 5pm.  If you happen to own fur, you can also ditch it by dropping it off at the Montreal SPCA, and in exchange for your fur item, you will receive a vegan cruelty-free LUSH Cosmetics product[1]. Your fur item will then be donated to a one of several wildlife rehabilitation centers[2]. As well, our Make Fur History t-shirts ($20) and sweatshirts ($38) will be also available for sale in both men’s and women’s sizes.

The #MakeFurHistory campaign was started by the Montreal SPCA and The Association for the Protection of Fur-Bearing Animals (APFA) with the support of LUSH Cosmetics. #MakeFurHistory is aimed at raising awareness for consumers and the general public, as well as encouraging governments to get further involved in regulating the commercial fur trade. “Animals raised on fur farms are not afforded adequate legal protection – both the law and the fur industry treat them as commodities,” says Alanna Devine Director of Animal Advocacy at the Montreal SPCA. “Given that the use of fur in fashion, particularly in the form of fur trim, is on the rise, there has never been a better time to make the public aware of the inherent suffering of animals on fur-farms right here in Canada. We want to let the public know they can help stop the suffering of these animals by saying no to fur and working with us to let the Canadian government, retailers and manufacturers know that there is no need to cause this type of suffering in order to produce an unnecessary luxury item.”

  • When: 
    • Friday, February 13, 2015 from 4pm to 8pm
    • Saturday, February 14, 2015 from 2pm to 5pm.
  • Where:
    • Montreal SPCA, 5215 Jean-Talon West, Montreal H4P 1X4

Together, let’s spread the love this Valentine’s weekend, and Make Fur History!


Media contact: Anita Kapuscinska, Media Relations Coordinator, Montreal SPCA, 514-226-3932, or anitak@spca.com.

About the Montreal SPCA Founded in Montreal in 1869, we were the first humane society in Canada and our mission is to:

  • protect animals against negligence, abuse, and exploitation;
  • represent their interests and ensure their well-being;
  • raise public awareness and help develop compassion for all living beings.

For more information about the Montreal SPCA, please visit our website at www.spca.com


[1] Valid for the first 100 fur drop offs, one LUSH item per person

[2] Coats with fur-trims will have the trims removed. Fur trims will be donated to wildlife rehabilitation centers, while the coats will be donated to homeless shelters.

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