We are asking consumers to shop with a conscience when purchasing a winter coat as part of #MakeFurHistory

Montreal Pet photographyLast year, the Montreal SPCA launched the Make Fur History campaign, which aimed to raise awareness of the plight of animals in the commercial fur trade. This year, the campaign is continuing, with a particular focus on retailers and consumers.

Each year, in Canada, over 3 million animals are killed for their fur, 85% of whom are minks and foxes raised on fur farms. There is virtually no legal protection for these animals. Provincial animal welfare laws in nearly every province tolerate any and all practices that the fur industry deems acceptable, no matter how inhumane these practices may be.

With so many cruelty-free options for winter coats and accessories that use synthetic materials that are as warm as fur or down, there is no reason to support the inherently inhumane fur-industry. On behalf of all the animals who suffer unnecessarily in order to produce winter garments, the Montreal SPCA is asking the public to shop with a conscience by purchasing a fur-free and down-free winter coat and help us #makefurhistory by taking action again this year in our campaign. Please visit to take a stand and end the use of fur.


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