Animals in focus: a book, a photo exhibition… and a Kickstarter project

Montreal, December 6, 2013 – The exhibition Animals in focus was launched in October 2012 in Montreal. Since then, this exhibition of large format photographs, featuring a wide variety of animals from the Montreal SPCA, was displayed in different locations. Established by professional photographer Patrice Beriault, this exhibition presents the public with a new way of looking at the multiplicity of animals who are abandoned at the Montreal SPCA shelter. They include pets as well as wildlife, exotic and farm animals. Working from these displays, Patrice Beriault has undertaken the design of a coffee table book also titled Animals in focus featuring both photographs and text.

In order to ensure the continued existence of this nomadic exhibition and enable the creation of the book, we need investment. So we decided to join Kickstarter to fund the project Animals in focus. This type of collaborative funding (crowdfunding) provides an opportunity for anyone to finance projects while reducing the burdens associated with traditional modes of investment. For investors, it is more of a “support”, in exchange for which they receive rewards from the project team.

Our fundraising goal is to raise $26,000 in 25 days, that is until December 31, 2013. Note that if the goal is not reached, nobody pays. It is therefore an “all or nothing” system to avoid unpleasant surprises.

Your contribution to this project will help change attitudes, individually and collectively. To think about the fate of the abandoned animals and our responsibilities towards them. The greater your participation, the more numerous the exhibitions and the possibility to publish an art book inspired from this experience.

To learn all about the project Animals in focus on Kickstarter, to bring your support and to find out the various rewards you can get, please click here.


Media Contact: Anthony Johnson, Director of Development, Montreal SPCA, 514-735-2711, ext 2259, or ajohnson@spca.com

About the SPCA: founded in Montreal in 1869, the SPCA was the first humane society in Canada. Based on humanitarian principles, our mission is to:

  • protect animals against negligence, abuse, and exploitation;
  • represent their interests and ensure their well-being;
  • raise public awareness and help develop compassion for all living beings

Visit our website at www.spca.com

About Patrice Bériault: his artist name is Singenu. He is a professional portrait photographer in the field of advertising and editorial since 2003 and he specializes in wildlife publicity photography. Visit his website at http://www.singenu.com

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