Léger Marketing Survey: 72% of Quebecers Believe Animal Welfare Needs to Become a Key Electoral Issue

Montreal, July 27th 2018 – In the lead-up to the provincial election campaign, the Montreal SPCA asked Léger Marketing to assess the importance of animal welfare and protection in the eyes of Quebec voters. The results of this survey reveal that 72% of the Quebec population considers it important for candidates to address provincial issues affecting animals during their election campaigns.

Citizens of Quebec concerned about animal welfare

“Seven out of ten Quebecers expect their future government to adopt legislative measures and policies designed to ensure the welfare of the province’s animals,” said Sophie Gaillard, Director of Animal Welfare at the Montreal SPCA. “As we witnessed in last year’s municipal elections in Montreal, animal issues can even play a decisive role in election results,” she added.

SPCA asks main parties to take position

The Montreal SPCA will soon be submitting a questionnaire to all four major political parties to learn more about their positions on various provincial animal welfare issues. The results of the survey conducted by Léger Marketing are undisputable: animal welfare is among the general public’s main concerns. The Montreal SPCA is confident that political parties will act according to the will of voters and commit to improving the fate of animals in Quebec.


Léger Marketing’s survey was conducted online for the Montreal SPCA between July 20th and 23rd, 2018, with a sample size of 1,001 Quebecers. A similar probabilistic survey would have a margin of error of 3.5 points, 19 times out of 20.


Media contact: Anita Kapuscinska, Montreal SPCA, 514-656-2760, or anitak@spca.com.

About the Montreal SPCA

Founded in Montreal in 1869, we were the first animal welfare society in Canada and our mission is to:

  • protect animals from neglect, abuse and exploitation
  • represent their interests and ensure their well-being
  • raise public awareness and help develop compassion for all sentient beings

For more information about the Montreal SPCA, please visit our website at www.spca.com and follow us on social media.

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